Online Channels Beauty Bar vs. Glam Shop
After exploring the different online channels of Beauty Bar and The Glam Shop once or twice I month noticed that both utilize both of the same social media channels. Both salons have a presence on their social media. Beauty Bar uses Facebook and Twitter more than The Glam Shop, and The Glam Shop uses more Instagram, Facebook and SnapChat to connect with customers.
The Beauty Bar partners with Navy Pier in Chicago for their boat ride promotionsh and use popular local Dj's like Timbuck2 and artist to promote their fun atmosphere. Once or twice a month they celebrate an influential artist although the artists attend or not the outcome is huge and customers enjoy their maincures, martinis, and music of favorite artist. They follow many artist on their social media especially because they have shops in seven different states. They have used artist such as Carly Rae Jepsen, Lady Gaga, Jewel, and Electric Feel to perform and promote different events at their beauty bar. They received a 2.0 in ratings on Glassdoor with mixed reviews of good and bad service.
The chosen artist and location of where they host their events are consistent with the brands positioning they truly appeal to their target audience with their event themes, music, and what they offer. They offer manicures and martinis and not in a boring way, they succeed to allow customers to enjoy themselves pampering them all around the board. Giving them a place to get pampered and enjoy the party. I do reoccuring events that they host like the 90's party, celebrity birthdays, and partnering with artist world wide and local artist.
The Glam Shop
After exploring the different channels which was completely different but similar, the Glam Shop because of its' popularity of being on Love and Hip Hop does things differently. The cast of Love and Hip Hop are all famous so they feed off of each other for promoting their products. The Glam Shop ratings was higher on ratings on Facebook and Google. The Glam Shop does more advertising on Instagram than any other social media I observed. The musicians that are also employees of the popular show partner with sponsored events. The celebrity endorsements come from there as well celebrities like Young Joc, K. Michelle, Kbotchy. There wasn't much employee feedback to review on Glassdoor.com but the majority of customers revirews were great except for a few. I feel like the Glam Shop is extremely consistent with their brands positioning staement and target audience. What Sierra does at the glam shop is also offer classes to teach other women about microblading and the advertisement for those retargeting ads are plenty. I see these ads on all of the Glam Shop's social media pages and often. It actually got me interested in taking the class, but the cost is iffy. It is an interesting trade to learn many people lose hair over time and microblading is a cost effective way to restore hair.
The Beauty Bar partners with Navy Pier in Chicago for their boat ride promotionsh and use popular local Dj's like Timbuck2 and artist to promote their fun atmosphere. Once or twice a month they celebrate an influential artist although the artists attend or not the outcome is huge and customers enjoy their maincures, martinis, and music of favorite artist. They follow many artist on their social media especially because they have shops in seven different states. They have used artist such as Carly Rae Jepsen, Lady Gaga, Jewel, and Electric Feel to perform and promote different events at their beauty bar. They received a 2.0 in ratings on Glassdoor with mixed reviews of good and bad service.
The chosen artist and location of where they host their events are consistent with the brands positioning they truly appeal to their target audience with their event themes, music, and what they offer. They offer manicures and martinis and not in a boring way, they succeed to allow customers to enjoy themselves pampering them all around the board. Giving them a place to get pampered and enjoy the party. I do reoccuring events that they host like the 90's party, celebrity birthdays, and partnering with artist world wide and local artist.
The Glam Shop
After exploring the different channels which was completely different but similar, the Glam Shop because of its' popularity of being on Love and Hip Hop does things differently. The cast of Love and Hip Hop are all famous so they feed off of each other for promoting their products. The Glam Shop ratings was higher on ratings on Facebook and Google. The Glam Shop does more advertising on Instagram than any other social media I observed. The musicians that are also employees of the popular show partner with sponsored events. The celebrity endorsements come from there as well celebrities like Young Joc, K. Michelle, Kbotchy. There wasn't much employee feedback to review on Glassdoor.com but the majority of customers revirews were great except for a few. I feel like the Glam Shop is extremely consistent with their brands positioning staement and target audience. What Sierra does at the glam shop is also offer classes to teach other women about microblading and the advertisement for those retargeting ads are plenty. I see these ads on all of the Glam Shop's social media pages and often. It actually got me interested in taking the class, but the cost is iffy. It is an interesting trade to learn many people lose hair over time and microblading is a cost effective way to restore hair.
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